Thursday, October 27, 2005
NoteWordy Thought for the Day ....
"Do not wait for leaders; do it alone, person to person. " - Mother Teresa
Wednesday, October 19, 2005
Importance of Location on Global Micro Brands (GMB)
This entry was created as a comment on Hugh Macleod's blog, www.gapingvoid.com. ....
"This is actually a comment on Avin's post, but he brings up an aspect of GMB's that might be of interest to you (and your readers).
How much does location matter?
In Avin's post he talks about Luigi the olive oil producer. If Luigi was based in Florida (USA) instead of Italy, would the brand have the same impact globally? I don't think so. Or perhaps it would create a different type of brand in Florida.
My point is that .... Location matters.
We all have preconceptions based on location (or as Seth Godin says in "All Marketers are Liars", our own "worldview") and these preconceptions influence how we value certain products.
Having said that, as marketers we need to recognize what preconceptions exist in our location and which ones, perhaps, might hold us back.
For example, I have a note card company that makes limited-edition, high-priced note cards based on contemporary art. The high-priced part could leverage the fact that they are made in Connecticut USA (near Greenwich). The contemporary art could leverage New York City.
Of course both of these statements are "in theory", since I still need to take my own advice and revamp my web site, www.notewordy.com, that is another story for another day.
Hope this adds to the conversation about Global Micro Brands !
Dave Wheeler
Founder, NoteWordy Cards
WriteOn! blog: www.theshot92.blogspot.com
"This is actually a comment on Avin's post, but he brings up an aspect of GMB's that might be of interest to you (and your readers).
How much does location matter?
In Avin's post he talks about Luigi the olive oil producer. If Luigi was based in Florida (USA) instead of Italy, would the brand have the same impact globally? I don't think so. Or perhaps it would create a different type of brand in Florida.
My point is that .... Location matters.
We all have preconceptions based on location (or as Seth Godin says in "All Marketers are Liars", our own "worldview") and these preconceptions influence how we value certain products.
Having said that, as marketers we need to recognize what preconceptions exist in our location and which ones, perhaps, might hold us back.
For example, I have a note card company that makes limited-edition, high-priced note cards based on contemporary art. The high-priced part could leverage the fact that they are made in Connecticut USA (near Greenwich). The contemporary art could leverage New York City.
Of course both of these statements are "in theory", since I still need to take my own advice and revamp my web site, www.notewordy.com, that is another story for another day.
Hope this adds to the conversation about Global Micro Brands !
Dave Wheeler
Founder, NoteWordy Cards
WriteOn! blog: www.theshot92.blogspot.com
Monday, October 17, 2005
Nominations open for NoteWordy Bloggers of 2005
The nominations are now open for the NoteWordy Bloggers of 2005 !
NoteWordy.com is sponsoring a contest to recognize the top, most noteworthy bloggers of 2005 based on their impact on the web and the world in general. The categories include:
More detailed descriptions will follow in later posts. Selections will be made in December 2005 for release to the media in late December.
How does it work?
The selection process is semi-democratic. The democratic part is that you can submit comments on this blog (please keep them under 100 words) telling why a particular blog deserves to be one of the most NoteWordy blogs of 2005. The "semi-" part of the selection process is that these suggestions will be reviewed as part of the final decision, but the selection by NoteWordy.com will be final.
So comment often and with passion ! Tell who had great posts this year (preferably with links to great examples).
Winners will receive a complete set of NoteWordy.com limited-edition note cards and the warm fuzzy feeling that comes with winning !
Vote now! Vote often!
Write On!
Dave Wheeler
If it's noteworthy, send NoteWordy.com!
NoteWordy.com is sponsoring a contest to recognize the top, most noteworthy bloggers of 2005 based on their impact on the web and the world in general. The categories include:
- Blogosphere - specific blogs related primarily to blogging
- Marketing blogs
- News blogs
- Specialty blogs - unique subjects, covered exceptionally well
- Personal blogs - entertaining, insightful ....
More detailed descriptions will follow in later posts. Selections will be made in December 2005 for release to the media in late December.
How does it work?
The selection process is semi-democratic. The democratic part is that you can submit comments on this blog (please keep them under 100 words) telling why a particular blog deserves to be one of the most NoteWordy blogs of 2005. The "semi-" part of the selection process is that these suggestions will be reviewed as part of the final decision, but the selection by NoteWordy.com will be final.
So comment often and with passion ! Tell who had great posts this year (preferably with links to great examples).
Winners will receive a complete set of NoteWordy.com limited-edition note cards and the warm fuzzy feeling that comes with winning !
Vote now! Vote often!
Write On!
Dave Wheeler
If it's noteworthy, send NoteWordy.com!
Wednesday, October 12, 2005
This just made me smile .....
Check out http://www.whatwouldmacgyverdo.com/./about_the_book.html
This is the web site for a book being developed for Penguin books called, "What Would MacGyver do?". It is going to be a series of 75 to 100 original stories by and about people who have exercised MacGyver-like ingenuity in solving their everyday problems.
Maybe this is just my engineering background showing through . . .
This is the web site for a book being developed for Penguin books called, "What Would MacGyver do?". It is going to be a series of 75 to 100 original stories by and about people who have exercised MacGyver-like ingenuity in solving their everyday problems.
Maybe this is just my engineering background showing through . . .
Tuesday, October 11, 2005
What to write on ... a company sympathy card?
Another sympathy card "from everyone at the company" came across my desk today and I found the following link helpful.
Check it out !
http://72.14.207.104/search?q=cache:EM3WNhMwpb0J:www.submitmemories.com/Sympathy/what-to-write-on-a-sympathy-card.htm+%22what+to+write+on+a+sympathy+card%22&hl=en
Here's another one....
http://hallofflowers.co.uk/florists/what-to-write-on-a-sympathy-card.html
Write On!
Dave Wheeler
Check it out !
http://72.14.207.104/search?q=cache:EM3WNhMwpb0J:www.submitmemories.com/Sympathy/what-to-write-on-a-sympathy-card.htm+%22what+to+write+on+a+sympathy+card%22&hl=en
Here's another one....
http://hallofflowers.co.uk/florists/what-to-write-on-a-sympathy-card.html
Write On!
Dave Wheeler
Monday, October 10, 2005
Insights into your personality, intellect and ....
Check out:
http://www.tickle.com
There's lots of free tests that can give you insights into your personality, intellect and more. I especially like the Corporate Culture test (in the Career & Money section).
They give free tests and some results but if you want more detailed results there is a cost (most I've seen are around $5). Interesting stuff ...
Write On!
Dave Wheeler
NoteWordy.com Founder
http://www.tickle.com
There's lots of free tests that can give you insights into your personality, intellect and more. I especially like the Corporate Culture test (in the Career & Money section).
They give free tests and some results but if you want more detailed results there is a cost (most I've seen are around $5). Interesting stuff ...
Write On!
Dave Wheeler
NoteWordy.com Founder
Friday, October 07, 2005
What is your Lens on the World????
As I'm sure you know, I read Seth Godin's blog on a regular basis and have "borrowed" many of his best ideas for use in my business. Now, Papa [Seth] has a brand new bag [sorry, couldn't resist a 60's music reference].
Seth is starting to introduce "Squidoo". He has posted various cryptic messages on his blog over the past few months (like, "I'm working on something big", or "It will be out soon.") and the cat is starting to come out of the bag !
Today, Oct. 7, 2005, he posted "Everyone is An Expert", a PDF document, that explains the idea of a "Lens" for the Internet. Check it out.
I read through his PDF ebook and it appears that Seth has hit on a key value that certain sites provide... the value of "meaning", or a quick way to get "the big picture" so you can make sense of all the data and marketing and garbage on the web (without meaning it is sometimes hard to distinguish good data from garbage or hype).
I am hoping that I will be able to participate in Seth's new endeavor. It is an interesting idea and, like most of his previous idea, it is sure to spread quickly !
Write ON!
Dave Wheeler
Founder, NoteWordy.com
PS If you want to check out the blog for Squidoo it is here. The whole site is not up yet, so we will have to wait and see when it appears!
Seth is starting to introduce "Squidoo". He has posted various cryptic messages on his blog over the past few months (like, "I'm working on something big", or "It will be out soon.") and the cat is starting to come out of the bag !
Today, Oct. 7, 2005, he posted "Everyone is An Expert", a PDF document, that explains the idea of a "Lens" for the Internet. Check it out.
I read through his PDF ebook and it appears that Seth has hit on a key value that certain sites provide... the value of "meaning", or a quick way to get "the big picture" so you can make sense of all the data and marketing and garbage on the web (without meaning it is sometimes hard to distinguish good data from garbage or hype).
I am hoping that I will be able to participate in Seth's new endeavor. It is an interesting idea and, like most of his previous idea, it is sure to spread quickly !
Write ON!
Dave Wheeler
Founder, NoteWordy.com
PS If you want to check out the blog for Squidoo it is here. The whole site is not up yet, so we will have to wait and see when it appears!
Wednesday, October 05, 2005
Expanding your worldview.... by checking out people from the library
I heard about the link below indirectly through Metacool blog which referred me to Bruce Nussbaum's blog (at BusinessWeek Online):
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/08/25/wdutch25.xml
The article proposes an interesting idea... "borrowing" people from the library for 45 minutes to learn more about them.
How often do you interact with any of these types of people in your life? How about other types of people? The blind? The elderly? Kids? Priests? Marketing Managers? Bloggers? The list could go on and on.
But what would you find out? Perhaps you would learn about some of the unique challenges associated with the personal choices or circumstances but I would expect that you would also learn that these people are alot like you. Surprisingly like you.
How would you give this idea a try in your life? Leave a comment and let us know.
Write on!
Dave Wheeler
Founder, www.NoteWordy.com
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/08/25/wdutch25.xml
The article proposes an interesting idea... "borrowing" people from the library for 45 minutes to learn more about them.
"A public library in Holland has been swamped with queries after unveiling plans
to "lend out" living people, including homosexuals, drug addicts, asylum
seekers, gipsies and the physically handicapped."
How often do you interact with any of these types of people in your life? How about other types of people? The blind? The elderly? Kids? Priests? Marketing Managers? Bloggers? The list could go on and on.
But what would you find out? Perhaps you would learn about some of the unique challenges associated with the personal choices or circumstances but I would expect that you would also learn that these people are alot like you. Surprisingly like you.
How would you give this idea a try in your life? Leave a comment and let us know.
Write on!
Dave Wheeler
Founder, www.NoteWordy.com
Friday, September 30, 2005
Stretching Your Mind
Ni hao ! (Hello in Chinese),
I have just started learning Mandarin Chinese (through a course at a local community college) and am enjoying the feeling of stretching my mind !
I am also very aware of the saying, "You get out of it what you put into it!". The last language I learned was Latin back in high school and, as you can imagine, there hasn't been much use for it in conversations. Chinese characters are also an interesting challenge. They are so different from English characters or words that it is almost like learning a secret language of pictographs (almost like that ... but different).
What have you done recently to stretch your mind? Tell me about it in the comments !
Write On !
Dave Wheeler
NoteWordy.com
I have just started learning Mandarin Chinese (through a course at a local community college) and am enjoying the feeling of stretching my mind !
I am also very aware of the saying, "You get out of it what you put into it!". The last language I learned was Latin back in high school and, as you can imagine, there hasn't been much use for it in conversations. Chinese characters are also an interesting challenge. They are so different from English characters or words that it is almost like learning a secret language of pictographs (almost like that ... but different).
What have you done recently to stretch your mind? Tell me about it in the comments !
Write On !
Dave Wheeler
NoteWordy.com
Thursday, September 22, 2005
Holiday Card Time is here ....
We are planning holiday (Christmas, Thanksgiving, Hanukkah, Kwanza) cards at our company, as I'm sure many other people are as well, and it won't be long before NoteWordy.com comes out with a limited-edition notecard for the holidays (stay tuned to this blog and the web site for more info).
On a semi-related note, the link below shows that even lawyers are catching the "holiday" spirit !
http://www.legalmarketingblog.com/marketing-tips-233-donat-wait-any-longer-to-plan-for-holiday-cards-.html
Also some good points about how to deal with holiday cards !
On a semi-related note, the link below shows that even lawyers are catching the "holiday" spirit !
http://www.legalmarketingblog.com/marketing-tips-233-donat-wait-any-longer-to-plan-for-holiday-cards-.html
Also some good points about how to deal with holiday cards !
Wednesday, September 21, 2005
BIG MOO .... is growing !
I just read on Seth Godin's blog about a new web site built around the BIG MOO .... called remarkabalize*
Check it out ... http://67.129.221.33/Custom/custom.asp?cmid=4110&id=839
Moo On!
Check it out ... http://67.129.221.33/Custom/custom.asp?cmid=4110&id=839
Moo On!
Thursday, September 15, 2005
Vision => Emotional Resonance
How often have you worked for a company and their vision was as bland as dry, white toast?
From my years as a mechanical engineer, I learned that resonance is created when certain things happen. First there is a source of the vibration [the vision in our analogy here]. Second, the vibration must be transmitted in some form to the subject [the individuals in the organization]. Finally, there must be a "natural frequency" within the subject such that it responds to the vibration and begins to vibrate at the same frequency. To cross over from our analogy to business, this means that people must be receptive and have values and personal goals that support (and hopefully reinforces) the vision.
Natural Frequency = The Individual's Values
Back to the analogy... Vibration can also grow. In certain cases, the subject receiving the vibration adds to the vibration and the amplitude (or energy) of the vibration increases! It gains power. In an organization, this is seen when the individual increases their motivation and accomplishes more, which motivates others to support the vision, which accomplishes more, which motivates others .... I think you see how this can grow !
A good vision ignites emotions and passion for the mission ahead. A dry, boring vision is simply noise!
What is your vision? Share it with someone and see if it resonates !
Write On!
"We will sell widgets to the tall, short and sideways markets and [insert
motherhood and apple pie statement here]."
Sample motherhood and apple pie statements:
"be a world leader"
"provide top quality"
"be the preferred supplier"
A vision must resonate with the organization and, more importantly, with every person within the organization if it going to be truly effective.
From my years as a mechanical engineer, I learned that resonance is created when certain things happen. First there is a source of the vibration [the vision in our analogy here]. Second, the vibration must be transmitted in some form to the subject [the individuals in the organization]. Finally, there must be a "natural frequency" within the subject such that it responds to the vibration and begins to vibrate at the same frequency. To cross over from our analogy to business, this means that people must be receptive and have values and personal goals that support (and hopefully reinforces) the vision.
Natural Frequency = The Individual's Values
Back to the analogy... Vibration can also grow. In certain cases, the subject receiving the vibration adds to the vibration and the amplitude (or energy) of the vibration increases! It gains power. In an organization, this is seen when the individual increases their motivation and accomplishes more, which motivates others to support the vision, which accomplishes more, which motivates others .... I think you see how this can grow !
A good vision ignites emotions and passion for the mission ahead. A dry, boring vision is simply noise!
What is your vision? Share it with someone and see if it resonates !
Write On!
Good white paper on Blogs....
James Torio has his thesis on blogs posted at:
http://www.everyhuman.com/pages/2005/08/thesis.php
Check it out !
DW
http://www.everyhuman.com/pages/2005/08/thesis.php
Check it out !
DW
Wednesday, August 31, 2005
FREE MOO being sent ...
I have made my selections ....
First, I must say that it was a tough decision. I looked for people who could influence decision makers (which is the premise that Seth set up) but I also looked for people who took the time to "connect" before just asking for a freebie. This taught me a valuable lesson that I will use in my business dealings going forward... if you want someone to do something, you have to "connect" with their world (or their "worldview" as Seth would say) and provide them a good reason to take action.
The three selections connected to my worldview through the following means:
1) By reading my blog and my website and offering some comments. One also provided an interesting link that was related to NoteWordy.com's Art-based card business.
2) By appealing to my "influence other readers" approach (by providing a glimpse of their network of influence)... and giving me a lead on a potentially interesting book to read.
3) By appealing to my interest in exploring new places and new ideas. (Which was not something that I have explicitly indicated, but perhaps it comes through on my blog).
I am sending out three copies to "the far corners of the world" (so to speak). One is local (Connecticut), one is in Denver, Colorado (USA) and one is in Turkey (assuming I can figure out the shipping & other details).
My sincere appreciation to everyone who took the time to send me an email and I hope others will give away their extra copies of the BIG MOO and create more FREE MOO !
Write On!
Dave Wheeler
First, I must say that it was a tough decision. I looked for people who could influence decision makers (which is the premise that Seth set up) but I also looked for people who took the time to "connect" before just asking for a freebie. This taught me a valuable lesson that I will use in my business dealings going forward... if you want someone to do something, you have to "connect" with their world (or their "worldview" as Seth would say) and provide them a good reason to take action.
The three selections connected to my worldview through the following means:
1) By reading my blog and my website and offering some comments. One also provided an interesting link that was related to NoteWordy.com's Art-based card business.
2) By appealing to my "influence other readers" approach (by providing a glimpse of their network of influence)... and giving me a lead on a potentially interesting book to read.
3) By appealing to my interest in exploring new places and new ideas. (Which was not something that I have explicitly indicated, but perhaps it comes through on my blog).
I am sending out three copies to "the far corners of the world" (so to speak). One is local (Connecticut), one is in Denver, Colorado (USA) and one is in Turkey (assuming I can figure out the shipping & other details).
My sincere appreciation to everyone who took the time to send me an email and I hope others will give away their extra copies of the BIG MOO and create more FREE MOO !
Write On!
Dave Wheeler
Thursday, August 25, 2005
"FREE MOO" offer is ... FULL ! (sorry)
I would like to thank everyone who sent emails for the "FREE BIG MOO" offer I posted yesterday. I received nearly 200 emails in less than 24 hours and if it I had an unlimited supply of books (and unlimited funds for shipping) I would have sent everyone a FREE MOO because the responses were absolutely INCREDIBLE !
I have started to sort them into two piles ... Maybe and YES (there were honestly none that are rated a "no"). From that I am narrowing it down further to match the [very limited] supply of books that I have available. Plus I want to get them shipped out soon so I had to make some quick decisions.
Epiphany.... (I rarely get a chance to use this word, but I think it applies here...)
As I go through the emails, one thing jumped out at me.... this whole giveaway process is just a microcosm for (or example of) the Purple Cow / BIG MOO philosophy! The people who stand out (and are the most remarkable) are the ones that catch my attention and will most likely receive a free book.
WOW .... what a concept. Using a BIG MOO to get a FREE MOO !
(I wish I did it on purpose, but I think it still qualifies as an epiphany... ya think?)
I'm still sorting through the pile, but I appreciate everyone's emails and I hope to have some selections ready to go very soon.
Write On !
Dave Wheeler
Founder, NoteWordy.com
I have started to sort them into two piles ... Maybe and YES (there were honestly none that are rated a "no"). From that I am narrowing it down further to match the [very limited] supply of books that I have available. Plus I want to get them shipped out soon so I had to make some quick decisions.
Epiphany.... (I rarely get a chance to use this word, but I think it applies here...)
As I go through the emails, one thing jumped out at me.... this whole giveaway process is just a microcosm for (or example of) the Purple Cow / BIG MOO philosophy! The people who stand out (and are the most remarkable) are the ones that catch my attention and will most likely receive a free book.
WOW .... what a concept. Using a BIG MOO to get a FREE MOO !
(I wish I did it on purpose, but I think it still qualifies as an epiphany... ya think?)
I'm still sorting through the pile, but I appreciate everyone's emails and I hope to have some selections ready to go very soon.
Write On !
Dave Wheeler
Founder, NoteWordy.com
Interview with Kelly Hansen of InspirationalArts.org
NoteWordy.com and Write ON! blog are proud to present ...
An interview with Kelly Hansen of Inspirational Arts.org, Houston, Texas.
Kelly's business was mentioned recently in an article about greeting cards in USA Today
(online at: http://www.usatoday.com/money/2005-06-16-greeting-cards-usat_x.htm) which brought her to the attention of NoteWordy.com and, thankfully, she agreed to the following interview:
NoteWordy.com:
You have a very unique style for your art. How do you describe your style and how did you come up with it?
Kelly Hansen:
"I have always loved to print ever since I can remember. I like to say that my artwork is interactive. The concept engages the viewer and invites one to take a closer look at the message. It's a subtle way to share God's word with others. Each piece is constructedof 2-4 hand-printed Bible verses that pertain to the word and is read as the word is written, thus, ".art with a message."
The idea originated as a wedding gift for my best friend of 20+ years. My mom likes to say that Inspirational Arts was "born out of Love" as Love was the very first piece I created. In trying to think of something unique to do for her, I decided to construct the word' Love' out of 1Corinthians 13:4-8 which is often read at weddings and also included both of their names and wedding date. I eventually created other words i.e. Hope, Faith, Peace and Joy, and, as I began to share them with friends, they ordered them as gifts.
We quickly realized the impact my artwork was having on others, and, in August 2002, Inspirational Arts was officially born. "
NoteWordy.com:
Your works clearly convey a strong, emotional message that can help people express their feelings to the important people in their lives. Do you have a story or stories (aside from the first one that you did for as a wedding gift) that shows how someone purchased your work and the impact it had?
Kelly Hansen:
"The stories are what make all of this so exciting. I love to collaborate with others and bring their ideas and inspirations to life through my artwork. There are so many stories as I have done numerous custom gifts for weddings, births, baptisms, adoptions, graduations, those who have died, those who have survived cancer and many more. But, here are a few stories that have especially touched me.
We met a young girl a few years ago who shared with us that she was adopted and had recently reconnected with her biological brother after being separated since birth. She wanted to do something special for his birthday and decided to create the word 'Brother' with her own words about their separation and reunion. It was truly awesome to be a part of that special gift.
I did five names for a woman's great-grandchildren - each of which she chose specific verses and wrote a personalized prayer to that child...a true legacy of faith being passed on through prayer to the next generation.
A lady recently ordered a custom order for her husband who is becoming a firefighter. I created the word 'Firefighter' out of specially chosen verses and ended it with love from her and their kids with the date.
The list goes on and on, but the common thread in all of these stories is how God's word is alive and actively used to express the heart of each person and the love they feel toward their loved ones. I love to see what verses they choose knowing the importance that each one holds for them, and I am always amazed at how God makes it all fit every time. It's such a privilege to be used by God to serve Him and others in this unique way."
NoteWordy.com:
What have you found to be the downside of your art and/or your web site? What have you had to overcome to bring your art to a larger audience?
Kelly Hansen:
"I must say, when I first started my business, I gave away much more than I sold. I was so excited about what God was doing in my life through the gift of my artwork that I wanted to share it with everyone we met.
I do consider my artwork first and foremost as a ministry - it is a direct reflection of my heart, so adapting to the reality that it has become an actual business (and the idea is to be profitable!) has been personally difficult for me.
The entire foundation of our business has been built on relationships and word of mouth. We love to interact with people and to share my artwork on a more personal level. I am blessed to have the faithful support of my mom, and, together, we have participated in close to 200 events over the past 3 years in an effort to establish a customer base.
We presently have approximately 3000 people on our mailing list, and it continues to grow as people share my artwork with others. We launched our web site in January of 2003, and it has been absolutely amazing to see where my artwork has traveled outside of Texas as well as the United States. Our sales and the continual affirmation that we have received from others have encouraged us and our belief that God does have a purpose and a plan for my artwork and what He wants to do through it.
Our biggest challenge by far has been mass marketing and introducing the concept of my artwork to others in a way that requires little or no explanation. We sometimes feel that we have to work harder than we should in making sure that people don't miss the message - God's word within the word, but, once they see it they are so excited and appreciative that we shared it with them.
The things that I have had to overcome personally are fear of rejection and patience. I have to remind myself who I am doing this for and why I am doing it. My artwork truly was a gift from God, and, through the growing pains of this journey, He is teaching me to steward well what He has given me.
Unlike the external success that we are groomed to look for so quickly in gauging others in today's culture, God is giving me a success on the inside that only happens when you truly come to know Him for who He is and to believe that He will do what He says He will do. My complete trust is in Him that He will continue to guide us in the decisions that we make and will open the right doors for us in time. Until then, we will just keep spreading the Word!
NoteWordy.com:
What's next? For you? For your web site? For your art?" Anything more to add on these questions? What else should your readers / customers know?
Kelly Hansen:
"That's a great question and one I ask myself on a daily basis.
It's a transitional time for us as a business as we are trying to narrow our focus from retailing and doing so many local shows to expanding our wholesale business and reaching more people. It's a prayerful topic for us as to how we are going to do that. Where we are excited by the idea of partnering with larger manufacturer, we plan to continue moving forward on our own to the best of our ability until a door opens.
One of the hardest things to master in owning your own business - especially when it involves creative design - is patience. We have so many ideas - designs and applications, but we have to realize that we cannot implement them all at once.
As a creative person, the delay in seeing your ideas materialize can be very difficult. But, we just continue to do what we can and to try and maintain our focus on God and putting Him first knowing that He will make a way.
I don't know what the future holds for us. For me personally, this experience and journey so far has been one of tremendous growth. My artwork has been such a blessing and has allowed me to use so many of my gifts in such a unique way. Ultimately, I love to serve and meet the needs of others, and God has given me the privilege of being able to use His word in the process.
I am eager to see how He will continue to grow our business and how He may use it as a springboard for other purposes He has for me. Meanwhile, I am hanging on for the ride!
NoteWordy.com:
Have there been any people in particular that have been important or provided special support as you have grown your business?
Kelly Hansen:
"I work with my mom Liz. She got laid off 4 months after I started my business and has been working with me ever since. Her support has been invaluable, and she has been such a pivotal part of our growth and success.
We have both struggled with adapting to working for ourselves and, on top of that, out of our home. The transition has been an even harder for her after being in the natural gas industry for over 25 years.
Looking back at the timing of all of this, we could have never planned this alone. We all have the tendency to become so accustom to the same routine and to apply the expertise of what we know to only one field. But, according to Romans 8:28 “And we know that in all things God works for the good of those who love him, who have been called according to his purposes.”
If we have learned anything at all, it’s that God can instantly change our circumstances and use us and all of our past experiences – good or bad - to accomplish His purposes. If we follow His lead, the blessings will come in more ways than we could ever imagine!!
NoteWordy.com:
We appreciate you taking the time to answer our questions and I'm sure our readers have gained some valuable insights from your experiences. Thanks for sharing your stories with us.
Kelly Hansen:
This has been a great experience. Through your questions, I have realized the divine purpose of my artwork and am so thankful. God has grown me so much during this time – it’s been amazing.
Write On!
An interview with Kelly Hansen of Inspirational Arts.org, Houston, Texas.
Kelly's business was mentioned recently in an article about greeting cards in USA Today
(online at: http://www.usatoday.com/money/2005-06-16-greeting-cards-usat_x.htm) which brought her to the attention of NoteWordy.com and, thankfully, she agreed to the following interview:
NoteWordy.com:
You have a very unique style for your art. How do you describe your style and how did you come up with it?
Kelly Hansen:
"I have always loved to print ever since I can remember. I like to say that my artwork is interactive. The concept engages the viewer and invites one to take a closer look at the message. It's a subtle way to share God's word with others. Each piece is constructedof 2-4 hand-printed Bible verses that pertain to the word and is read as the word is written, thus, ".art with a message."
The idea originated as a wedding gift for my best friend of 20+ years. My mom likes to say that Inspirational Arts was "born out of Love" as Love was the very first piece I created. In trying to think of something unique to do for her, I decided to construct the word' Love' out of 1Corinthians 13:4-8 which is often read at weddings and also included both of their names and wedding date. I eventually created other words i.e. Hope, Faith, Peace and Joy, and, as I began to share them with friends, they ordered them as gifts.
We quickly realized the impact my artwork was having on others, and, in August 2002, Inspirational Arts was officially born. "
NoteWordy.com:
Your works clearly convey a strong, emotional message that can help people express their feelings to the important people in their lives. Do you have a story or stories (aside from the first one that you did for as a wedding gift) that shows how someone purchased your work and the impact it had?
Kelly Hansen:
"The stories are what make all of this so exciting. I love to collaborate with others and bring their ideas and inspirations to life through my artwork. There are so many stories as I have done numerous custom gifts for weddings, births, baptisms, adoptions, graduations, those who have died, those who have survived cancer and many more. But, here are a few stories that have especially touched me.
We met a young girl a few years ago who shared with us that she was adopted and had recently reconnected with her biological brother after being separated since birth. She wanted to do something special for his birthday and decided to create the word 'Brother' with her own words about their separation and reunion. It was truly awesome to be a part of that special gift.
I did five names for a woman's great-grandchildren - each of which she chose specific verses and wrote a personalized prayer to that child...a true legacy of faith being passed on through prayer to the next generation.
A lady recently ordered a custom order for her husband who is becoming a firefighter. I created the word 'Firefighter' out of specially chosen verses and ended it with love from her and their kids with the date.
The list goes on and on, but the common thread in all of these stories is how God's word is alive and actively used to express the heart of each person and the love they feel toward their loved ones. I love to see what verses they choose knowing the importance that each one holds for them, and I am always amazed at how God makes it all fit every time. It's such a privilege to be used by God to serve Him and others in this unique way."
NoteWordy.com:
What have you found to be the downside of your art and/or your web site? What have you had to overcome to bring your art to a larger audience?
Kelly Hansen:
"I must say, when I first started my business, I gave away much more than I sold. I was so excited about what God was doing in my life through the gift of my artwork that I wanted to share it with everyone we met.
I do consider my artwork first and foremost as a ministry - it is a direct reflection of my heart, so adapting to the reality that it has become an actual business (and the idea is to be profitable!) has been personally difficult for me.
The entire foundation of our business has been built on relationships and word of mouth. We love to interact with people and to share my artwork on a more personal level. I am blessed to have the faithful support of my mom, and, together, we have participated in close to 200 events over the past 3 years in an effort to establish a customer base.
We presently have approximately 3000 people on our mailing list, and it continues to grow as people share my artwork with others. We launched our web site in January of 2003, and it has been absolutely amazing to see where my artwork has traveled outside of Texas as well as the United States. Our sales and the continual affirmation that we have received from others have encouraged us and our belief that God does have a purpose and a plan for my artwork and what He wants to do through it.
Our biggest challenge by far has been mass marketing and introducing the concept of my artwork to others in a way that requires little or no explanation. We sometimes feel that we have to work harder than we should in making sure that people don't miss the message - God's word within the word, but, once they see it they are so excited and appreciative that we shared it with them.
The things that I have had to overcome personally are fear of rejection and patience. I have to remind myself who I am doing this for and why I am doing it. My artwork truly was a gift from God, and, through the growing pains of this journey, He is teaching me to steward well what He has given me.
Unlike the external success that we are groomed to look for so quickly in gauging others in today's culture, God is giving me a success on the inside that only happens when you truly come to know Him for who He is and to believe that He will do what He says He will do. My complete trust is in Him that He will continue to guide us in the decisions that we make and will open the right doors for us in time. Until then, we will just keep spreading the Word!
NoteWordy.com:
What's next? For you? For your web site? For your art?" Anything more to add on these questions? What else should your readers / customers know?
Kelly Hansen:
"That's a great question and one I ask myself on a daily basis.
It's a transitional time for us as a business as we are trying to narrow our focus from retailing and doing so many local shows to expanding our wholesale business and reaching more people. It's a prayerful topic for us as to how we are going to do that. Where we are excited by the idea of partnering with larger manufacturer, we plan to continue moving forward on our own to the best of our ability until a door opens.
One of the hardest things to master in owning your own business - especially when it involves creative design - is patience. We have so many ideas - designs and applications, but we have to realize that we cannot implement them all at once.
As a creative person, the delay in seeing your ideas materialize can be very difficult. But, we just continue to do what we can and to try and maintain our focus on God and putting Him first knowing that He will make a way.
I don't know what the future holds for us. For me personally, this experience and journey so far has been one of tremendous growth. My artwork has been such a blessing and has allowed me to use so many of my gifts in such a unique way. Ultimately, I love to serve and meet the needs of others, and God has given me the privilege of being able to use His word in the process.
I am eager to see how He will continue to grow our business and how He may use it as a springboard for other purposes He has for me. Meanwhile, I am hanging on for the ride!
NoteWordy.com:
Have there been any people in particular that have been important or provided special support as you have grown your business?
Kelly Hansen:
"I work with my mom Liz. She got laid off 4 months after I started my business and has been working with me ever since. Her support has been invaluable, and she has been such a pivotal part of our growth and success.
We have both struggled with adapting to working for ourselves and, on top of that, out of our home. The transition has been an even harder for her after being in the natural gas industry for over 25 years.
Looking back at the timing of all of this, we could have never planned this alone. We all have the tendency to become so accustom to the same routine and to apply the expertise of what we know to only one field. But, according to Romans 8:28 “And we know that in all things God works for the good of those who love him, who have been called according to his purposes.”
If we have learned anything at all, it’s that God can instantly change our circumstances and use us and all of our past experiences – good or bad - to accomplish His purposes. If we follow His lead, the blessings will come in more ways than we could ever imagine!!
NoteWordy.com:
We appreciate you taking the time to answer our questions and I'm sure our readers have gained some valuable insights from your experiences. Thanks for sharing your stories with us.
Kelly Hansen:
This has been a great experience. Through your questions, I have realized the divine purpose of my artwork and am so thankful. God has grown me so much during this time – it’s been amazing.
Write On!
Kelly Hansen's web site address is http://www.inspirationalarts.org
Wednesday, August 24, 2005
Quick Review of The BIG MOO !
I ordered the prerelease edition of THE BIG MOO (click here for more info) and it was delivered in 2 DAYS by 1-800-CEO READ (my compliments to them on their fulfillment process).
My expectations for this book were very high.... it is written by 33 of the top business writers in the world, edited by Seth Godin (one of my favorite authors) and focuses on the idea of the Purple Cow and how to get a REALLY BIG MOO ! (not just a regular purple cow).
I was not disappointed when I read the book. Or perhaps, more accurately, I was disappointed when I finished it since I wanted it to keep going! The stories and ideas are a rapid fire grab bag of business stories, life stories and just plain out-of-left-field ideas to help kick start your brain toward coming up with your own BIG MOO / Purple Cow.
Another interesting aspect of the book is that even though it is written by many top authors, including Tom Peters and Guy Kawasaki, none of the chapters are identified by author. This reduces the distraction of comparing Tom's chapter versus Guy's versus Seth's. It also emphasizes the point that these authors contributed to this effort for CHARITY, not notoriety. Clearly you can tell by reading the list on the cover that these authors have enough notoriety already!
Since the Pre-Release version was only available in quantities of 50 books, I have already sent out many of my copies to the key influencers I know in the hopes that they will help "spread the word" about the book and potentially end up purchasing bulk copies for their companies.
I have a few extra copies that I will be giving away and if you are a "key influencer", please send me an email at theshot92@mailblocks.com telling how you will help spread the word about this book (in 200 words or less ... I don't have tons of free time to read through long emails) and I will pick a few of the best to send out free copies. No promises on how long this will last, so send in your ideas as soon as possible!
Write On!
Dave Wheeler
My expectations for this book were very high.... it is written by 33 of the top business writers in the world, edited by Seth Godin (one of my favorite authors) and focuses on the idea of the Purple Cow and how to get a REALLY BIG MOO ! (not just a regular purple cow).
I was not disappointed when I read the book. Or perhaps, more accurately, I was disappointed when I finished it since I wanted it to keep going! The stories and ideas are a rapid fire grab bag of business stories, life stories and just plain out-of-left-field ideas to help kick start your brain toward coming up with your own BIG MOO / Purple Cow.
Another interesting aspect of the book is that even though it is written by many top authors, including Tom Peters and Guy Kawasaki, none of the chapters are identified by author. This reduces the distraction of comparing Tom's chapter versus Guy's versus Seth's. It also emphasizes the point that these authors contributed to this effort for CHARITY, not notoriety. Clearly you can tell by reading the list on the cover that these authors have enough notoriety already!
Since the Pre-Release version was only available in quantities of 50 books, I have already sent out many of my copies to the key influencers I know in the hopes that they will help "spread the word" about the book and potentially end up purchasing bulk copies for their companies.
I have a few extra copies that I will be giving away and if you are a "key influencer", please send me an email at theshot92@mailblocks.com telling how you will help spread the word about this book (in 200 words or less ... I don't have tons of free time to read through long emails) and I will pick a few of the best to send out free copies. No promises on how long this will last, so send in your ideas as soon as possible!
Write On!
Dave Wheeler
Monday, August 15, 2005
Here Comes .... The BIG MOO ! ! !
What is the latest from the shaved head of Seth Godin? The BIG MOO ! ! !
It was just announced today on his blog. (click here)
The subtitle is, "Stop Trying to be Perfect and Start Being Remarkable" and it is a collection of stories/ideas from 33 of the world's best business minds that tackle one urgent question: What does it really take to make your organization remarkable?
And it is already getting coverage on some great blogs.. Click here for MetaCool.
And it is for charity ! ! ! www.acumenfund.org, www.jdrf.org, www.roomtoread.org
The catch? You have to order 50 books and "sneeze" / seed them for maximum word-of-mouth impact. Check it out!
Write On!
It was just announced today on his blog. (click here)
The subtitle is, "Stop Trying to be Perfect and Start Being Remarkable" and it is a collection of stories/ideas from 33 of the world's best business minds that tackle one urgent question: What does it really take to make your organization remarkable?
And it is already getting coverage on some great blogs.. Click here for MetaCool.
And it is for charity ! ! ! www.acumenfund.org, www.jdrf.org, www.roomtoread.org
The catch? You have to order 50 books and "sneeze" / seed them for maximum word-of-mouth impact. Check it out!
Write On!
Sunday, August 07, 2005
August Attitude Adjustment # 1 - Enjoy Life!
I got the following from
http://www.attheheartofit.com/2004/06/
Everyone has challenges in their life, but it is important to find your "safe harbor" where you can put down your burden and recharge your batteries.
Enjoy!
***************************************************************
A lecturer was giving a lecture to his student on stress management.
He raised a glass of water and asked the audience, "How heavy do you think this glass of water is?" The students' answers ranged from 20g to 500gm.
"It does not matter on the absolute weight. It depends on how long you hold it.
If I hold it for a minute, it is OK.
If I hold it for an hour, I will have an ache in my right arm.
If I hold it for a day, you will have to call an ambulance.
It is the exact same weight, but the longer I hold it, the heavier it becomes."
"If we carry our burdens all the time, sooner or later, we will not be able to carry on, the burden becoming increasingly heavier."
"What you have to do is to put the glass down, rest for a while before holding it up again." We have to put down the burden periodically, so that we can be refreshed and are able to carry on.
So before you return home from work tonight, put the burden of work down. Don't carry it back home. You can pick it up tomorrow. Whatever burdens you are having now on your shoulders, let it down for a moment if you can. Pick it up again later when you have rested... Rest and relax. Life is short, enjoy it!!
http://www.attheheartofit.com/2004/06/
Everyone has challenges in their life, but it is important to find your "safe harbor" where you can put down your burden and recharge your batteries.
Enjoy!
***************************************************************
A lecturer was giving a lecture to his student on stress management.
He raised a glass of water and asked the audience, "How heavy do you think this glass of water is?" The students' answers ranged from 20g to 500gm.
"It does not matter on the absolute weight. It depends on how long you hold it.
If I hold it for a minute, it is OK.
If I hold it for an hour, I will have an ache in my right arm.
If I hold it for a day, you will have to call an ambulance.
It is the exact same weight, but the longer I hold it, the heavier it becomes."
"If we carry our burdens all the time, sooner or later, we will not be able to carry on, the burden becoming increasingly heavier."
"What you have to do is to put the glass down, rest for a while before holding it up again." We have to put down the burden periodically, so that we can be refreshed and are able to carry on.
So before you return home from work tonight, put the burden of work down. Don't carry it back home. You can pick it up tomorrow. Whatever burdens you are having now on your shoulders, let it down for a moment if you can. Pick it up again later when you have rested... Rest and relax. Life is short, enjoy it!!
Wednesday, August 03, 2005
I want to go to D-school !!!!!
I just came across a link at metacool blog to the following interview by Business Week with David Kelley (of IDEO fame) who is now starting a Design school (D-school).
Check out the interview:
http://www.businessweek.com/magazine/content/05_31/b3945421.htm
It sounds like an exciting experience! I want to go to D-school !!!!! (and not just because my name starts with "D").
Write On!
Dave Wheeler
PS Thanks to metacool for bringing this to my attention. Check them out at:
http://metacool.typepad.com/metacool/2005/07/whats_new_at_th.html
Check out the interview:
http://www.businessweek.com/magazine/content/05_31/b3945421.htm
It sounds like an exciting experience! I want to go to D-school !!!!! (and not just because my name starts with "D").
Write On!
Dave Wheeler
PS Thanks to metacool for bringing this to my attention. Check them out at:
http://metacool.typepad.com/metacool/2005/07/whats_new_at_th.html
