What does Hallmark think is the ANTI-greeting card?

I found an interesting link when I searched for "anti-greeting card"... it was an article about an interview with a Hallmark greeting card artist called "Revilo". His real name is Oliver Christianson, but I find it interesting that he is considered "out there" by the rest of Hallmark.

check out the link below and see if you think he is really "out there" or not:
http://www.planetcartoonist.com/10stupidquestions/revilo.shtml

The more I thought about the concept of an "anti-greeting card" the more convinced I became that handwritten notes are the real "anti-greeting card".

When was the last time you got a handwritten card? Probably a while ago I'm betting.

When was the last time you got a greeting card? When was your last birthday? (probably the two are the same occasion.)

Wouldn't it surprise you if someone sent you a heartfelt note with birthday wishes (or any other kind of wishes for that matter)?

Hand-written notes .... the ANTI-greeting card !