Friday, June 23, 2006

The importance of Context ....

The recent blog post at DesignObserver (brought to my attention via Seth Godin's blog) brings up an excellent point that can be applied not just to marketing and logo design, but to nearly all aspects of life.

click here to read the post. It is well worth the time to read through it!

The Context of a logo (or a piece of art) (or an act of kindness or exceptional customer service) is something that is BUILT over time. Certainly each part must support and reinforce the other parts, but it is important to understand where each part stops and the other begins.

What do you think???