Shotgun marketing blog has an interesting post that draws an interesting analogy between the NCAA [basketball] tournament and Marketing.
Click here to read it.
I would add one more analogy....
"March Madness" is what they call the exciting action provided by the NCAA basketball tournament.
"Market Madness" is the [unbridled? unrealistic?] enthusiasm brought on when you start to believe your own marketing hype.
Any other ideas ???