This post at BrandSizzle blog starts off talking about the challenge of e-cards to traditional (paper) cards and it ends up showing how far Hallmark is willing to go ....
What's next? A card for when you get a blister? Or one for a stubbed toe? I don't think they have taken into account the fact that 1) people do not have time to run out and get a card for every single event in their life and 2) by the time they got a card, the moment has passed.
I can imagine their response might be ... "Well, if people would just buy the cards ahead of time, they would be prepared."
At $2-4 per card (or more), I don't think they are going to be doubling their business with these cards... but hopefully someone will send me one of their "too bad you were wrong in your blog post" cards.
I will hold my breath.