Plus, there is (or was?) a sale going on ... "For today only (Thursday, October 25th) all sets of cards are only $4.95!" How cool is that? (Maybe you can still get the discount since the message is still on the homepage?)
One suggestion to improve their website ...
Who is the artist? If there was a link on the home page with the artist's story it would give the cards even more "personality" !
Who is firstname.lastname@example.org?
The card buying public wants to know !!!