Wednesday, March 22, 2006

"How To Be An Early Riser" ... and Self Discipline

I came across the following blog post and found it interesting !!!

http://www.stevepavlina.com/blog/2005/05/how-to-become-an-early-riser-part-ii/

Steve Pavlina talks about "how to be an early riser" and I am definitely going to try out his ideas. I especially like what he says about self-discipline:

If you can’t get yourself out of bed when your alarm goes off, this is likely
due to a lack of self-discipline. If you have enough self-discipline, you’ll get
out of bed no matter what. Motivation can also help, but motivation is short
lived and may only last a few days. Discipline is like a muscle. The more you
build it, the more you can rely on it. Everyone has some discipline (can you
hold your breath?), but not everyone develops it. There are a lot of ways to
build discipline — I’ve written a whole chapter on this topic in my upcoming
book. But basically it comes down to taking on little challenges, conquering
them, and gradually progressing to bigger ones. It’s like progressive weight
training. As your self-discipline gets stronger, a challenge like getting out of
bed at a certain time will eventually become trivially easy. But if your
self-discipline has atrophied, it can seem an almost insurmountable hurdle.


Definitely looking forward to his upcoming book !

Dave Wheeler

Wednesday, March 15, 2006

Marketing VS. NCAA Tournament .... a great analogy

Shotgun marketing blog has an interesting post that draws an interesting analogy between the NCAA [basketball] tournament and Marketing.

Click here to read it.

I would add one more analogy....

"March Madness" is what they call the exciting action provided by the NCAA basketball tournament.

"Market Madness" is the [unbridled? unrealistic?] enthusiasm brought on when you start to believe your own marketing hype.

Any other ideas ???

Tuesday, March 14, 2006

What's Important to your customers?

Seth Godin's post today (click here to read it) got me thinking.... His premise is that there is a "life cycle" of authenticity. Some things are "more authentic" than others, such as Starbucks vs. Dunkin Donuts. Click the link below to see his graph example.
http://sethgodin.typepad.com/seths_blog/images/authentic.jpg

The real question though is ... what is important to your customers?

Some may value authenticity while others value consistency. (Not that the two should be mutually exclusive ... as the best companies often show us.)

Some customers value modern, cutting-edge art while others like the classics. Different things for different people.

No news there.

The key point to remember is that authenticity can make your brand STRONGER and it is usually better to have it than not. Even if "consistency is your thing", you should strive to keep it authentic! If you don't then your brand starts to dissipate and lose its cohesiveness and eventually its meaning.

What do you think? Am I nuts? Leave me a comment !

Dave Wheeler

Monday, February 20, 2006

Very Cool Video

I found a link to the following video on a blog called "Creating Passionate Users" by Kathy Sierra.

Here is the blog link to see her comments (click here)

Here is the link to the video (very cool stuff... sort of like Spielberg's movie, "Minority Report")
(click here for video)

I especially like the interactive lava lamp !

Write On!
Dave Wheeler

Friday, February 03, 2006


[ Hypothetical Art created for Dave Wheeler's speech entitled ... "Is it ART?" ]

Thursday, February 02, 2006

Is it ART?

I gave the following speech at the WestConn Toastmasters, Wooster School Library, Danbury, CT on Wednesday, February 1, 2006.

Is it ART?

Is this art? Sure, I think everyone would say that this is “art”

Is this art? Show of hands?

Is this art?

Is this art?

Is this art?

Is this art? [see picture in post above]

How do you know what is art? Especially with non-traditional types of art?

First, let me start out with the "dictionary definition" of Art ....
"The conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty, specifically the production of the beautiful in a graphic or plastic medium. "

Doesn't really help much when it comes to non-traditional art, does it?

I’m going to address three common issues with non-traditional art and when I’m done, it is my goal that you will have a different perspective on what you consider “good” art !

The 3 issues are:

1) If it didn’t take long to create, then it isn’t worth much. A variation on this is, “My 3 year old daughter could do that.”

2) “I just plain don’t like it.”

3) “There’s too much garbage out there that’s not art !”


To tackle the issue of how much effort it takes, let me tell you a story about my grandfather.

Back in the early 60’s, he had an old run-down pump to provide water for his vacation cottage in NH. It always seemed to me to be held together with rubber bands and was always dying, usually when I was in the middle of my shower.

One day it died and he called up the local mechanic to fix it. The mechanic came out, looked over the pump.... took out his wrench .... and gave it a solid rap on the side. It roared back to life! My grandfather thanked him and figured since it only took him a few seconds, the bill would be small, if he even sent him a bill.

The next day, a bill from the mechanic for $35 showed up in the mail. My grandfather was furious. How could it be that much ... remember that $35 in the 60’s was like $500 now !

So he called up the mechanic and demanded and ITEMIZED bill, figuring that he would be embarrassed to itemize it or would not be able to justify his charges.

The next day, a new bill showed up with the following itemization:
Rap on the pump: $ .03
Knowing how to do it : $ 34.97

Art is the same way. Anyone can do it, but it can takes years to develop the background and skills to make the creation look effortless.

The second issue is: “I just don’t like it.”

To this I would ask, “Do you like freedom?”

The United States is a great country because we have freedom of expression. You have freedom of choice.

You don’t have to like someone else’s art, but it is in your best interest to defend everyone’s right to choose.

In addition, you also have the freedom to vote with this (show money). What you buy in many ways helps to determine what gets shown in public because if people cannot make money, they will have to do something else.



This leads me to the third issue: “There’s too much garbage art out there”
On this point, I have to agree with you. But I will add that it can actually be a good thing.
First, let me say that the internet has caused an explosion in choices.

A good example that people can relate to is books.
It used to be that there were best selling books in bookstores and if it didn’t make it to the bookstore, the odds were that you would never find it because it cost the publisher too much to get it into the store.

Now with the internet, there is what is called the “Long Tail”. This is where it costs next nothing to publish one more book and sell it on Amazon. Since the cost is so low, authors can publish their works and turn a profit by selling a very small number of books. These books usually appeal to small niches or segments of the market. For example, did you know that you can do a search on “toe nails” on Amazon.com and come up with 2,494 books!

There’s lots of stuff out there. It applies to books, records and even art. The good news is that whatever you like .... it is out there ! You just need to find it !


In summary, Art is subjective but what if you expanded your mind to appreciate the skills and years of practice that went into other forms of art.

I encourage you to defend other people’s rights to choose ... so you maintain your own right to choose.

And finally,

Find art that suits your tastes... there is lots out there and some of it is PERFECT for you !

Wednesday, February 01, 2006

The Marshmallow Effect ....

I came across an interesting blog post (referred by Seth Godin) ....

http://successbeginstoday.org/wordpress/2006/02/marshmallow-musings/

What Marshmallows are you eating today that you should set aside until tomorrow?

Won't they get hard if you let them sit out too long?

What's your Marshmallow philosophy? (Is it getting you what you want?)

Write On!

Dave Wheeler
Founder, www.notewordy.com

Tuesday, January 31, 2006

Growing Businesses .... The Tree Analogy / Metaphor

This post is in response to Kathy Sierra's blog post: (Read her post first... so this will make more sense). http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html

I liked the "tree" analogy (or is it a metaphor, I always get those mixed up) and I would even take it a couple steps further.

I recently "read" (on audio CD) a book called "The Innovators Solution" by Clayton M. Christensen. In the book, he talks about Disruptive versus Sustaining Innovations and this can extend your tree idea.

Big companies (if they are any good) typically build their "tree" or systems around Sustaining innovations. These are Incremental improvements to existing products in existing markets. These are easy to see and, to use the analogy, are like the leaves collecting water and sunlight to feed the branches and trunk of the tree.

Disruptive innovations are usually for new markets (which "the branches" find hard to quantify or understand due to a lack of history in the markets) and often are for new (breakthrough?) products.

The "Solution" (as I interpret Clayton's book) is to plant the seeds separate from the main tree (spin them off?) and run them differently from the main business.

Clayton's overall suggestion is that to sustain overall growth you need to be planting seeds and protecting their growth because eventually the main tree is not going to be able to adapt and it will die!

Back to the tree analogy ... Leaves are workers supporting the operation of the tree. SEEDS are the innovations or ideas that can be grown into new trees (businesses). What do you think?

Good to have Kathy back on her blog!
Keep up the good work !

Dave Wheeler
Founder, NoteWordy.com
http://www.theshot92.blogspot.com/

Wednesday, January 18, 2006

Public Speaking tips ... from Guy Kawasaki & Steve Jobs

Below is a link to Guy Kawasaki's blog post which features some of his tips for public speaking!

http://blog.guykawasaki.com/2006/01/how_to_get_a_st.html

Guy is one of my favorite authors (Art of the Start is his most recent effort) and I highly recommend him for people interested in marketing or business in general.

He references another source (click here) which describes Steve Job's keynote addresses and all the preparation that goes into them. There are plenty of lessons that we can learn from this article as well as some more that you can get by joining a Toastmasters club.

Speak UP!

Dave Wheeler

Friday, January 13, 2006

The benefits of Hindsight ...

Guy Kawasaki has only been blogging for 10 days and he is already one of my favorite blogs ...

This post has the full text of his "graduation / keynote speech". Check it out !

Friday, January 06, 2006

New Year's Resolutions . . . . Learn from 2005, Apply in 2006

Scott Ginsberg has a post (see link below) that has so many great quotes that you just need to check it out !

HELLO, my name is BLOG: Life isn't about finding yourself, it's about creating yourself

After reading Scott's post, I would summarize it like this ...

Learn from what you did in 2005. What worked? What didn't? What did you try for the first time? What did you intend to try, but did not?

Once you learned.... How are you going to apply your learning in 2006? Now is the time to make plans and MAKE YOUR DREAMS HAPPEN !

Dave

Tuesday, January 03, 2006

New Year's Resolutions . . . .

New Year's Resolutions.....

The beginning of the year always seems like a good time for reflection on where you are and where you want to go.

The cold hard truth? If you do the same in 2005, you will probably get the same results in 2006 as you did in 2005. (see this blog entry by Seth Godin)

So . . . . What do you want to change in 2006? What challenges do you want to tackle?

Will you improve your speaking skills through Toastmasters? How about your leadership skills? (Did you know that Toastmasters also has a leadership skills program?) Check out their web site at www.Toastmasters.org to find a club near you!

We would love to hear what you think ! Please leave a comment here !

Happy New Year !

Dave Wheeler
Founder of http://www.notewordy.com/

Friday, December 23, 2005

Wine and Cheese Management ...

The title of this post probably sounds a little strange, but hopefully after a bit of explanation you will understand.

First, I deliberately mispelled my title so that it would be easier to read and pronounce. It is supposed be spelled, "Why-ne and Cheese Management".

The first part is so simple that even a two year old would understand it. If you have ever been around a two year old, you know that their favorite word is "Why". Why is the sky blue? Why are we going to school? Why do I have to wear these pants? (Some two year olds have some clothing issues, but that is a story for another post.)

From a business management perspective, Motivation is tied directly to WHY and if you give a compelling "why", your team will figure out a way to get it done. If you don't give a "Why", (and depend on "just do it because I said so"), you are limiting yourself to a solution that is not necessarily the best it could be. Think about it.... if you give workers the "why", they will use their own experience, dedication and creativity to come up with the solution. They may even ask for your suggestions (and learn from you by combining it with their own ideas), but in almost every case the result will be a better job in a shorter amount of time with improved moral and dedication for the next job.

The second part of the Wine & Cheese management approach is "The Cheese".

You might think that this part would be pulled directly from the popular business book, "Who moved my Cheese", but you would be wrong. The Cheese is about recognition and appreciation.

The Cheese comes in when you snap photographs of people doing things RIGHT. ("Say Cheese"... I'm about to take your picture.) These pictures should then be posted in public places with a brief explanation of why* this person is being honored.

* notice the use of "why" here also.

This educates, encourages and reinforces the key principles and practices that you want in your organization. It is also a great way to use your web site to extend "the face of your company" beyond your own four walls.

So, now, go out and have yourself a Why-ne and Cheese party !

It will make life more fun for you and your whole organization !

Dave Wheeler
Founder, Notewordy.com

Monday, December 19, 2005

Seth Godin Seminar .... January 26th, 2006 !

Seth Godin, one of the world's greatest marketing minds and the author of The Idea Virus, Purple Cow, The Big Moo and a fabulous blog is offering a one day seminar / workshop where you can learn and interact both with him as well as fellow attendees!

(He is also offering a $100 referral fee, so if you sign up please tell him that you heard it from Dave Wheeler's blog, Write On! at www.theshot92.blogspot.com . Thanks.)

Click here to learn more !

Dave

Thursday, December 15, 2005

Free E-Book ! ! ...

Click below for a free ebook from Scott Ginsberg (the nametag /approachability guy)...

http://hellomynameisscott.blogspot.com/2005/12/free-ebook-66-priceless-pieces-of.html

Happy Holidays !

Dave Wheeler
Founder, www.notewordy.com

Tuesday, December 13, 2005

Why Notecards as a business.....????

I was showing my newest notecards to a longtime friend (and a strong supporter of my efforts) and I thought his comment was interesting.

He said, "You sure are bucking the trend [with handwritten notecards]." I asked him what he meant and he replied, "You know, with email, cell phones with unlimited long distance calling and all the new ways to communicate, there doesn't seem like there would be alot of people who would be handwriting a note card."

I was a bit taken aback by the comment since I figured he knew the benefits of handwritten notes, but I reiterated them anyways. "Do you send greeting cards? Of course you do, and a handwritten note is much more effective way of making someone feel special. A handwritten card is an expression of who you are and when compared to a mass-produced cartoon the winner is obvious."

However, his question got me thinking about notecards as a business. Why would someone want to get into a business where ... ?
1) the general population does not care about it.
2) it is perceived as old fashioned or something your grandmother might do
3) alternative products can be purchased (in bulk) for 2-3 times less.

The more that I thought about, the more I liked the idea of a notecard business. I know that sounds strange or at least "counterintuitive" (which is a nice way of saying "stupid"), but there are a number of good reasons to like notecards and the associated business.

a) The greeting card business is worth billions.
b) There are many ways to offer something much better than a greeting card (in particular, notecards).
c) Notecards are definitely a niche (small) market. The market for art-based notecards is smaller still. The market for high-end, limited-edition notecards might be really small too, but I really like the product. Plus if it is only 0.1% of the billion dollar greeting card market, then it could be worth $1million dollars. The problem with that logic is the same as someone trying to sell soda in China.... there are BILLIONS of people there (all potential customers) and if we only get a small percentage, we will be rich! Everyone with even a little experience knows that it is not as simple as that. All people are different. A niche of one.


I should also add that my friend's other question was "Who would I send it to?" And the associated, unspoken question, of course, is, "Why would I send it?".

I will save those questions for my next blog entry.

Tuesday, December 06, 2005

Coming Soon .... Free Christmas Card !

I'm working on a FREE Christmas Card that you can download and print out on your own printer. My travel plans will keep me busy for this week, but check back here early next week for more information!
Write On!
Dave Wheeler !

Thursday, November 10, 2005

The GapingVoid/Stormhoek design challenge ....

Hugh put out the challenge for a new label / packaging design for Stormhoek (his blogsphere marketing "project") .... and this is what I came up with:

"Hugh,I think you are on the right track. The existing bottle/label design looks like every other bottle of wine (and if you didn't tell me the picture was Stormhoek, I couldn't tell from the linked pictures because the type was too small to see).

My recommendations (for what they are worth) are:

  1. Larger Stormhoek name on the label. The great part about the name is that it has two parts, Storm and hoek so the visual could actually wrap around the bottle and people could identify it by glimpsing only part of the name.
  2. Stormhoek is a WIRED brand. I would suggest a recessed part of the label area with actual (shiny) metal wires and dots (sort of like Hugh's art doodles). This would stand out in a wine shop and represent the electronic heritage of the brand. Alternatively, a flexible PCB could be wrapped around the middle of the bottle (and ideally it would be FUNCTIONAL... lighting LED's? Tracking shelf life?).
  3. There are a couple more bottle ideas that could be pursued... emphasis on the "Hook" with a bottle that can be hung in it's own unique "rack". This would serve two purposes... it would be a unique feature and it would also encourage consumers to DISPLAY their bottles in unique places. The other bottle idea is related to Brock's cork idea...a light in the top of the bottle which, when twisted to "on" position, would project on the ceiling of the shop. It could also be a great way to find your way home in the dark of night with your bottle of Stormhoek!

What do you think?

Dave Wheeler
Nov.10, 2005



Stormhoek Idea Napkin

Tuesday, November 01, 2005

When will you make that first impression???

It may seem strange to link to a newsletter from a Men's clothing store, but I thought their latest effort was worth passing along:

11 Observations That Reveal More About You Than Your Sign

http://www.menswearhouse.com/home_page/guys_guide/gg381_guidelines_template.jsp?dis=1408474395264107&FOLDER%3C%3Efolder_id=1408474395264107


Write On !

Dave Wheeler
Founder, NoteWordy Art & Cards
www.NoteWordy.com

Thursday, October 27, 2005

NoteWordy Thought for the Day ....

"Do not wait for leaders; do it alone, person to person. " - Mother Teresa