Wednesday, August 31, 2005
FREE MOO being sent ...
First, I must say that it was a tough decision. I looked for people who could influence decision makers (which is the premise that Seth set up) but I also looked for people who took the time to "connect" before just asking for a freebie. This taught me a valuable lesson that I will use in my business dealings going forward... if you want someone to do something, you have to "connect" with their world (or their "worldview" as Seth would say) and provide them a good reason to take action.
The three selections connected to my worldview through the following means:
1) By reading my blog and my website and offering some comments. One also provided an interesting link that was related to NoteWordy.com's Art-based card business.
2) By appealing to my "influence other readers" approach (by providing a glimpse of their network of influence)... and giving me a lead on a potentially interesting book to read.
3) By appealing to my interest in exploring new places and new ideas. (Which was not something that I have explicitly indicated, but perhaps it comes through on my blog).
I am sending out three copies to "the far corners of the world" (so to speak). One is local (Connecticut), one is in Denver, Colorado (USA) and one is in Turkey (assuming I can figure out the shipping & other details).
My sincere appreciation to everyone who took the time to send me an email and I hope others will give away their extra copies of the BIG MOO and create more FREE MOO !
Write On!
Dave Wheeler
Thursday, August 25, 2005
"FREE MOO" offer is ... FULL ! (sorry)
I have started to sort them into two piles ... Maybe and YES (there were honestly none that are rated a "no"). From that I am narrowing it down further to match the [very limited] supply of books that I have available. Plus I want to get them shipped out soon so I had to make some quick decisions.
Epiphany.... (I rarely get a chance to use this word, but I think it applies here...)
As I go through the emails, one thing jumped out at me.... this whole giveaway process is just a microcosm for (or example of) the Purple Cow / BIG MOO philosophy! The people who stand out (and are the most remarkable) are the ones that catch my attention and will most likely receive a free book.
WOW .... what a concept. Using a BIG MOO to get a FREE MOO !
(I wish I did it on purpose, but I think it still qualifies as an epiphany... ya think?)
I'm still sorting through the pile, but I appreciate everyone's emails and I hope to have some selections ready to go very soon.
Write On !
Dave Wheeler
Founder, NoteWordy.com
Interview with Kelly Hansen of InspirationalArts.org
An interview with Kelly Hansen of Inspirational Arts.org, Houston, Texas.
Kelly's business was mentioned recently in an article about greeting cards in USA Today
(online at: http://www.usatoday.com/money/2005-06-16-greeting-cards-usat_x.htm) which brought her to the attention of NoteWordy.com and, thankfully, she agreed to the following interview:
NoteWordy.com:
You have a very unique style for your art. How do you describe your style and how did you come up with it?
Kelly Hansen:
"I have always loved to print ever since I can remember. I like to say that my artwork is interactive. The concept engages the viewer and invites one to take a closer look at the message. It's a subtle way to share God's word with others. Each piece is constructedof 2-4 hand-printed Bible verses that pertain to the word and is read as the word is written, thus, ".art with a message."
The idea originated as a wedding gift for my best friend of 20+ years. My mom likes to say that Inspirational Arts was "born out of Love" as Love was the very first piece I created. In trying to think of something unique to do for her, I decided to construct the word' Love' out of 1Corinthians 13:4-8 which is often read at weddings and also included both of their names and wedding date. I eventually created other words i.e. Hope, Faith, Peace and Joy, and, as I began to share them with friends, they ordered them as gifts.
We quickly realized the impact my artwork was having on others, and, in August 2002, Inspirational Arts was officially born. "
NoteWordy.com:
Your works clearly convey a strong, emotional message that can help people express their feelings to the important people in their lives. Do you have a story or stories (aside from the first one that you did for as a wedding gift) that shows how someone purchased your work and the impact it had?
Kelly Hansen:
"The stories are what make all of this so exciting. I love to collaborate with others and bring their ideas and inspirations to life through my artwork. There are so many stories as I have done numerous custom gifts for weddings, births, baptisms, adoptions, graduations, those who have died, those who have survived cancer and many more. But, here are a few stories that have especially touched me.
We met a young girl a few years ago who shared with us that she was adopted and had recently reconnected with her biological brother after being separated since birth. She wanted to do something special for his birthday and decided to create the word 'Brother' with her own words about their separation and reunion. It was truly awesome to be a part of that special gift.
I did five names for a woman's great-grandchildren - each of which she chose specific verses and wrote a personalized prayer to that child...a true legacy of faith being passed on through prayer to the next generation.
A lady recently ordered a custom order for her husband who is becoming a firefighter. I created the word 'Firefighter' out of specially chosen verses and ended it with love from her and their kids with the date.
The list goes on and on, but the common thread in all of these stories is how God's word is alive and actively used to express the heart of each person and the love they feel toward their loved ones. I love to see what verses they choose knowing the importance that each one holds for them, and I am always amazed at how God makes it all fit every time. It's such a privilege to be used by God to serve Him and others in this unique way."
NoteWordy.com:
What have you found to be the downside of your art and/or your web site? What have you had to overcome to bring your art to a larger audience?
Kelly Hansen:
"I must say, when I first started my business, I gave away much more than I sold. I was so excited about what God was doing in my life through the gift of my artwork that I wanted to share it with everyone we met.
I do consider my artwork first and foremost as a ministry - it is a direct reflection of my heart, so adapting to the reality that it has become an actual business (and the idea is to be profitable!) has been personally difficult for me.
The entire foundation of our business has been built on relationships and word of mouth. We love to interact with people and to share my artwork on a more personal level. I am blessed to have the faithful support of my mom, and, together, we have participated in close to 200 events over the past 3 years in an effort to establish a customer base.
We presently have approximately 3000 people on our mailing list, and it continues to grow as people share my artwork with others. We launched our web site in January of 2003, and it has been absolutely amazing to see where my artwork has traveled outside of Texas as well as the United States. Our sales and the continual affirmation that we have received from others have encouraged us and our belief that God does have a purpose and a plan for my artwork and what He wants to do through it.
Our biggest challenge by far has been mass marketing and introducing the concept of my artwork to others in a way that requires little or no explanation. We sometimes feel that we have to work harder than we should in making sure that people don't miss the message - God's word within the word, but, once they see it they are so excited and appreciative that we shared it with them.
The things that I have had to overcome personally are fear of rejection and patience. I have to remind myself who I am doing this for and why I am doing it. My artwork truly was a gift from God, and, through the growing pains of this journey, He is teaching me to steward well what He has given me.
Unlike the external success that we are groomed to look for so quickly in gauging others in today's culture, God is giving me a success on the inside that only happens when you truly come to know Him for who He is and to believe that He will do what He says He will do. My complete trust is in Him that He will continue to guide us in the decisions that we make and will open the right doors for us in time. Until then, we will just keep spreading the Word!
NoteWordy.com:
What's next? For you? For your web site? For your art?" Anything more to add on these questions? What else should your readers / customers know?
Kelly Hansen:
"That's a great question and one I ask myself on a daily basis.
It's a transitional time for us as a business as we are trying to narrow our focus from retailing and doing so many local shows to expanding our wholesale business and reaching more people. It's a prayerful topic for us as to how we are going to do that. Where we are excited by the idea of partnering with larger manufacturer, we plan to continue moving forward on our own to the best of our ability until a door opens.
One of the hardest things to master in owning your own business - especially when it involves creative design - is patience. We have so many ideas - designs and applications, but we have to realize that we cannot implement them all at once.
As a creative person, the delay in seeing your ideas materialize can be very difficult. But, we just continue to do what we can and to try and maintain our focus on God and putting Him first knowing that He will make a way.
I don't know what the future holds for us. For me personally, this experience and journey so far has been one of tremendous growth. My artwork has been such a blessing and has allowed me to use so many of my gifts in such a unique way. Ultimately, I love to serve and meet the needs of others, and God has given me the privilege of being able to use His word in the process.
I am eager to see how He will continue to grow our business and how He may use it as a springboard for other purposes He has for me. Meanwhile, I am hanging on for the ride!
NoteWordy.com:
Have there been any people in particular that have been important or provided special support as you have grown your business?
Kelly Hansen:
"I work with my mom Liz. She got laid off 4 months after I started my business and has been working with me ever since. Her support has been invaluable, and she has been such a pivotal part of our growth and success.
We have both struggled with adapting to working for ourselves and, on top of that, out of our home. The transition has been an even harder for her after being in the natural gas industry for over 25 years.
Looking back at the timing of all of this, we could have never planned this alone. We all have the tendency to become so accustom to the same routine and to apply the expertise of what we know to only one field. But, according to Romans 8:28 “And we know that in all things God works for the good of those who love him, who have been called according to his purposes.”
If we have learned anything at all, it’s that God can instantly change our circumstances and use us and all of our past experiences – good or bad - to accomplish His purposes. If we follow His lead, the blessings will come in more ways than we could ever imagine!!
NoteWordy.com:
We appreciate you taking the time to answer our questions and I'm sure our readers have gained some valuable insights from your experiences. Thanks for sharing your stories with us.
Kelly Hansen:
This has been a great experience. Through your questions, I have realized the divine purpose of my artwork and am so thankful. God has grown me so much during this time – it’s been amazing.
Write On!
Kelly Hansen's web site address is http://www.inspirationalarts.org
Wednesday, August 24, 2005
Quick Review of The BIG MOO !
My expectations for this book were very high.... it is written by 33 of the top business writers in the world, edited by Seth Godin (one of my favorite authors) and focuses on the idea of the Purple Cow and how to get a REALLY BIG MOO ! (not just a regular purple cow).
I was not disappointed when I read the book. Or perhaps, more accurately, I was disappointed when I finished it since I wanted it to keep going! The stories and ideas are a rapid fire grab bag of business stories, life stories and just plain out-of-left-field ideas to help kick start your brain toward coming up with your own BIG MOO / Purple Cow.
Another interesting aspect of the book is that even though it is written by many top authors, including Tom Peters and Guy Kawasaki, none of the chapters are identified by author. This reduces the distraction of comparing Tom's chapter versus Guy's versus Seth's. It also emphasizes the point that these authors contributed to this effort for CHARITY, not notoriety. Clearly you can tell by reading the list on the cover that these authors have enough notoriety already!
Since the Pre-Release version was only available in quantities of 50 books, I have already sent out many of my copies to the key influencers I know in the hopes that they will help "spread the word" about the book and potentially end up purchasing bulk copies for their companies.
I have a few extra copies that I will be giving away and if you are a "key influencer", please send me an email at theshot92@mailblocks.com telling how you will help spread the word about this book (in 200 words or less ... I don't have tons of free time to read through long emails) and I will pick a few of the best to send out free copies. No promises on how long this will last, so send in your ideas as soon as possible!
Write On!
Dave Wheeler
Monday, August 15, 2005
Here Comes .... The BIG MOO ! ! !
It was just announced today on his blog. (click here)
The subtitle is, "Stop Trying to be Perfect and Start Being Remarkable" and it is a collection of stories/ideas from 33 of the world's best business minds that tackle one urgent question: What does it really take to make your organization remarkable?
And it is already getting coverage on some great blogs.. Click here for MetaCool.
And it is for charity ! ! ! www.acumenfund.org, www.jdrf.org, www.roomtoread.org
The catch? You have to order 50 books and "sneeze" / seed them for maximum word-of-mouth impact. Check it out!
Write On!
Sunday, August 07, 2005
August Attitude Adjustment # 1 - Enjoy Life!
http://www.attheheartofit.com/2004/06/
Everyone has challenges in their life, but it is important to find your "safe harbor" where you can put down your burden and recharge your batteries.
Enjoy!
***************************************************************
A lecturer was giving a lecture to his student on stress management.
He raised a glass of water and asked the audience, "How heavy do you think this glass of water is?" The students' answers ranged from 20g to 500gm.
"It does not matter on the absolute weight. It depends on how long you hold it.
If I hold it for a minute, it is OK.
If I hold it for an hour, I will have an ache in my right arm.
If I hold it for a day, you will have to call an ambulance.
It is the exact same weight, but the longer I hold it, the heavier it becomes."
"If we carry our burdens all the time, sooner or later, we will not be able to carry on, the burden becoming increasingly heavier."
"What you have to do is to put the glass down, rest for a while before holding it up again." We have to put down the burden periodically, so that we can be refreshed and are able to carry on.
So before you return home from work tonight, put the burden of work down. Don't carry it back home. You can pick it up tomorrow. Whatever burdens you are having now on your shoulders, let it down for a moment if you can. Pick it up again later when you have rested... Rest and relax. Life is short, enjoy it!!
Wednesday, August 03, 2005
I want to go to D-school !!!!!
Check out the interview:
http://www.businessweek.com/magazine/content/05_31/b3945421.htm
It sounds like an exciting experience! I want to go to D-school !!!!! (and not just because my name starts with "D").
Write On!
Dave Wheeler
PS Thanks to metacool for bringing this to my attention. Check them out at:
http://metacool.typepad.com/metacool/2005/07/whats_new_at_th.html
Monday, July 18, 2005
Passionate Endeavors
http://headrush.typepad.com/creating_passionate_users/2005/07/avoid_cliches_l.html
Kathy Sierra starts to talk about cliches but the best idea I got out of the post was the "trap of professionalism". We have all seen it. "Professional" work that has all the passion and soul beaten out of it (usually by a committee or managers). And "professional work" is never "risky".
Take a chance. Push the boundaries. You will find out that someone might actually pay attention to what you say !
One other thing about Kathy's article ... it had a link that led me (indirectly) to this site:
http://www.quatrifolio.com/graphics/buildingletters.html
Where I found the following quote ....
"Whatever you do will be insignificant but it is very important that you do it." - Gandhi
The next thing you do, whether it is a personal note to a friend or a brochure for your company will certainly be forgotten in a hundred years but it will be forgotten much sooner if it is not done with passion. Passion for doing important work!
That's my point. Create passion in your work and your life! It is so much more fun than the alternative!
Write On!
Dave Wheeler
Monday, July 11, 2005
Let food be thy medicine and medicine be thy food
The article at the link below by Jess Halliday, editor of NutraIngredients-USA.com, is brief, but based on a strong idea. Check it out:
http://www.foodproductiondaily.com/news/ng.asp?n=61206&m=1FPD711&c=tmfmbffmoptxhrw
NoteWordy Summary:
If Hippocrates (famous for the "Hippocratic Oath" that all doctors take) said, "Let food be thy medicine and medicine be thy food", why don't doctors treat ailments with food more often than drugs? The short answer... drugs make money. Food is cheap. Drugs are the fast answer. The magic bullet. Food takes preparation and work. Food takes planning and discipline.
The article goes on to explain some legislation being introduced as well as other background. I recommend taking a look ... and thinking about how your life could be improved by better food choices.
I know I will be thinking about it !
Write On!
Dave Wheeler
www.NoteWordy.com Founder
Wednesday, July 06, 2005
The Leadership Vector
The best way to really understand Leadership is as a "Vector", but let me explain what that means. Back when I was in engineering school, I learned about vectors as part of the physics and dynamics of objects.
Definition of VECTOR: From http://physics.about.com/cs/mathsforphysics/g/vector.htm
A quantity in which both the magnitude and the direction must be stated. Force, velocity and field strength are examples of vector quantities.
- Note that distance and speed are scalar quantities whereas displacement and velocity are vector quantities. Vector quantities are often denoted by boldface type for with an arrow above or a bar below the symbol.
Clearly as a leader you must have a Direction ...Examples: While speed (like 30km/hr) is a scalar measurement, velocity (30km/hr North) is a vector, consisting of a speed and a direction (north).
- A leader must have a strong vision. A goal is needed to generate desire by painting a picture of the results that are possible through action.
- Difference between Speed and Velocity .... speed is only a measurement and it does not have a direction.
Secondly, a leader without Motion is simply one of the crowd ... A leader must
- take Actions,
- Get out of the crowd,
- Boldness counts, especially in your chosen direction.
The last element of a Leadership Vector are the two C's ... Credibility & Confidence.
- You gain both through Experience and by accumulating Results
- To achieve results you need Personal Discipline and Tenacity to bounce back when, not if, you fail.
As A.L.Williams said, "If you want to be great, you first have to be good. If you want to be good, you have to first be bad. If you want to be bad, you first have to TRY." Greatness breeds confidence, but it all starts by TRYING.
TRY the Leadership Vector. It can be used by anyone can use in their life, no matter whether you are leading a Fortune 500 corporation or just yourself.
Decide where you want to go. Set a Direction.
Take Action. Put plans in Motion.
Build your credibility and confidence through results.
You have the leadership in you. Find your VECTOR and it will make your dreams come true.
Write On!,
Dave Wheeler
Present to WestConn Toastmasters, Danbury, CT
July 6, 2005 at the Wooster School.
Thursday, June 23, 2005
The more things change, the more they stay the same
Why does Seth think we are going to change and react to the companies that we find objectionable in the marketplace? Seth even acknowledges that consumers are resistant to change.To date, with the exception of easy (and juicy) black and white scandals,
consumers of all stripes have been resistant to taking action with their
dollars. Part of it is laziness, part of it is selfisness and part of it is
a long history of a laissez faire disconnect between what we spend and what
we believe.
I think that's about to change.
From my perspective, "the more things change the more they stay the same" seems more appropriate than Seth's last sentence.
Many people can remember boycotting products at one time or another when we heard a story about how the company had acted inappropriately.
Examples include the use of child labor by a prominent clothing company (can you name the company?) or the conviction of a household diva for securities infractions (can you name the celebrity CEO?). Both examples (temporarily) impacted the companies involved, but the business continued and, given time and distance from the "story" have been able to remain a strong business entity.
Perhaps Seth means that stories can travel faster nowadays and if a story is sufficiently impactful, it could shake consumers out of their "laziness" or "selfishness" or "laissez faire disconnect" and get them to take action.
I'm not sure I agree. I think consumers are becoming more and more fragmented and a story that impacts one group won't necessarily impact others. Are consumers going to "care more" about issues that might not directly inpact their well being? I don't see a trend in this direction, but perhaps Seth sees something that we are missing.
It will be very interesting to see how Seth develops his idea and since he is the leading expert on the spread of ideas, I will certainly be paying attention to his blog over the coming months!
Write On !
Dave Wheeler
Founder, NoteWordy.com
Monday, June 20, 2005
Did you forget to send a Father's Day Card?
If you did not yet send a note, you are not lost. You can still send him a message. Below are some of my thoughts on the subject of Father's Day...
I found a couple quotes that really made me think of my Dad ...
A father carries pictures where his money used to be. - Authur Unknown
Who hasn't "borrowed" money from their Dad? Who actually paid their Dad back? I don't know your relationship with your Dad, but I'm sure he deserves a holiday in his honor.
We need to be sure we take this opportunity to say Thanks to our Dad for always being there for us.
For example, I was thinking back to when I played high school basketball and my Dad made it to nearly all of my games. Now that I have many years in the working world myself, I can really appreciate the amount of effort and scheduling it took to get to those games. It meant alot to me then and it means even more to me now. Thanks Dad.
On Father's day, we shouldn't forget about our Grandfather too. I found a quote that made me think of my grandfather ....
My father didn't tell me how to live; he lived, and let me watch him do it.—Clarence B. Kelland
My Dad's Dad ("Grampy") was a man of few words, but if you watched him long enough you could tell what type of person he was. I miss him and I'm a better person for having known him.
Happy Father's Day,
Dave
Here is some background links on Father's Day...
History of Father's Day:
http://wilstar.com/holidays/fathers.htm
Quotations on Father's Day:
http://www.bellaonline.com/articles/art20797.asp
David vs. Goliath in the Greeting Card industry !
http://www.usatoday.com/money/2005-06-16-greeting-cards-usat_x.htm
The one thing that was missing in that article was the parallels between the book publishing industry and the greeting card industry. Books are the typical example for the creation of "The Long Tail" where small, low volume books are able to be offered via online retailers like Amazon.com while the traditional retailers are limited by their overhead to "high volume", "best selling" "successful" books.
When will the big guys in the greeting card industry realize that their market is fragmenting at a dramatic rate? If the book publishing industry is any example, probably NEVER or at least not until it is too late.
What does this mean? It means a super opportunity for card designers, especially card designers who make UNIQUE cards that appeal strongly to particular, specialized audiences.
Enter NoteWordy.com. (Hopefully) we will fill that void and be part of the next USA Today article about the demise of HallMark and the rise of the independent greeting card designers.
Write On!
Dave Wheeler
Monday, June 13, 2005
When Marketers REALLY ARE Liars...
If All Marketers are Liars (and Seth's title is a bit "tongue-in-cheek") why aren't more of them being sued? Isn't it illegal to make outrageous claims that you can't back up? (Even if it makes for a good story)
These questions made me pull out my notes from something I learned at a recent marketing law seminar that dealt with with the difference between how the legal system deals with "Puffery" and "Truth in Advertising".
The marketing law seminar was presented by ThirdWay Marketing in Manhattan, NY USA and featured Nancy C. Dowling, former Sr. Counsel for P&G for 10 yrs. and in-house counsel for Sears.
Nancy suggested the following rules for [legal] advertising:
- Ads must be truthful and honest (unless they are clearly "Puffery"- which will be defined later in this entry).
- Ads must have evidence to back up the claims BEFORE it is published/broadcast.
- Ads cannot be “unfair” or “denigrate another brand”.
She also emphazied that "substantiation of claims" is not only required but can also be expensive. Examples of substantiation include:
- Double blind comparison test with at least 300 consumers
- Geographically dispersed tests to account for regional brand / category variation / usage patterns.
The seminar went on to talk about other related legal topics such as the NAD, FTC and trademarks but the point I'm trying to make is this .... where does Seth address the legality issue? Especially when Marketers REALLY ARE LIARS!?!
The answer was also provided in that same law seminar and it is called "Puffery".
The American Marketing Association defines "puffery" as:
1. (advertising definition) An exaggerated advertising claim that would be generally recognized as such by potential customers.
2. (consumer behavior definition) An advertising term implying gross exaggeration but usually not considered deception because it is assumed not to be believable. Examples are the mile-high ice cream cone or the world's softest mattress.
3. (sales definition) The exaggerated statements made by a salesperson about the performance of a product or service.
I have to assume that Seth feels that every Marketer who read his book already knew the distinction between puffery and legal advertising claims, but if not, hopefully this entry will put Seth's ideas into a little better perspective.
Don't get me wrong. I'm a big fan of Seth's books and I wholeheartedly agree with the ideas in his new book (the importance of stories and living the story). In fact, I encourage everyone to read it, as long as you keep in mind that there is more to the story than just what you make up ... there are legal implications if you truly are a LIAR !
Write On !
Dave Wheeler
P.S. Here is a link to a 5 page preview / excerpt of Seth's book in case you want to check it out.
http://www.fortune.com/fortune/smallbusiness/marketing/articles/0,15114,1053410,00.html
Tuesday, May 24, 2005
Soft Obstacle .. The New F word
http://www.marketingprofs.com/5/arruda19.asp
Being "fine" is another way of saying that you are "OK". You don't want to be OK. (Or at least I hope that you have not settled for "good enough".)
You want to be AWESOME! And this brief article talks about how you can focus on your strengths to move beyond "fine".
Write On!
D.Wheeler
"Soft Obstacles" are holding you back ...
What is a "soft obstacle" and how does it compare to what we traditionally think of as "obstacles" to our success?
We can all recognize "traditional" obstacles - things that are between where we are and where we want to be. There is a whole "success" industry built around these types of obstacles. These obstacles are obvious, well defined and concrete. Hence, we call these "hard obstacles".
A hard obstacle can be anything that clearly and obviously stops your progress toward your goal. Examples in business could be:
- A lack of funding (which means you have to either find more funding or find a way to get it done with less funding).
- A lack of support from management. Again, you figure out what you need to do to convince the organization that it needs to be done.
Now, SOFT OBSTACLES are much different.
Soft obstacles are when we "let ourselves off the hook" or don't push ourselves to the level that we know is possible (or beyond what is even possible). Soft obstacles are a result of wasted time, limited ambitions and lazy thinking.
You probably won't know when you hit a soft obstacle. Things are moving along and you seem to be making progress toward your goal, but the seeds of your defeat are already planted. You have eased up and not pushed as far as you should. You have settled for "good enough" instead of "the absolute best in the universe".
Examples of soft obstacles are "denial of reality" (so you don't deal with the problem) or "limited thinking" (so you don't go far enough and end up as a late entry to a crowded market without any compelling reason for existence) or just plain laziness (this is OK, we don't need to do anything better).
If you think about it, you will see that a "soft obstacle" is often more deadly to your success than any "hard obstacle". You often don't recognize that you missed the boat until it is too late ... your product is already in the marketplace or the opportunity arises ... and passes you by.
A hard obstacle is always easier to deal with for one simple reason ... you see it and recognize it as an obstacle. This way you can begin figuring out how to overcome it.
In addition, if it is an obvious (hard) obstacle and your goal is something that someone else has already achieved (such as starting a business) then the odds are that you simply have to search out an existing solution to your problem.
The moral of this story....
Don't let yourself (or your team) get taken in by soft obstacles. Fighting them is difficult and it must be done EVERY DAY. Are you doing enough? Are you pushing hard enough? Are you far enough ahead of your competition?
Answer NO to all of these questions and start to plow through soft obstacles. Banish soft obstacles from the culture of your organization !
Write On!
Dave Wheeler
Monday, May 16, 2005
Where's the Bull (part 2)?
http://www.pupress.princeton.edu/titles/7929.html
This is a simple web page. Just some text about the book and the author with his photo and a link to download a video of an interview.
There is also a link where you can download the first chapter of the book, but I must warn you ... it is only 3 pages long. And the first page is a copyright notice !
Now THAT IS BULLSHIT !
Where's the Bull?
A few comments....
1) 60 minutes missed a PERFECT opportunity to interview Seth Godin. I just finished reading a preview copy of his new book called "All Marketers are Liars" and it was BY FAR superiour to the people that 60 minutes interviewed. Plus, who are the biggest suppliers of BS? Marketers!
And Seth explains the good, the bad and the ugly of Marketing in his new book ... but unfortunately he did not call it BullShit (because if he did he would have been on 60 minutes).
2) I am skeptical of an academic review of BS. I expect I would learn much more useful information from someone in the "real world", but since I have not read that the BS book, I will have to withhold final judgement until I get a chance for a closer look (with a clothes pin on my knows of course).
3) The optimistic part of me was reminded of a joke by the 60 minutes piece. Copied from the following link: http://www.ahajokes.com/sea13.html
A family had twin boys whose only resemblance to each other was their looks. If one felt it was too hot, the other thought it was too cold. If one said the TV was too loud, the other claimed the volume needed to be turned up.
Opposite in every way, one was an eternal optimist, the other a doom and gloom pessimist. Just to see what would happen, on the twins' birthday their father loaded the pessimist's room with every imaginable toy and game. The optimist's room he loaded with horse manure.
That night the father passed by the pessimist's room and found him sitting amid his new gifts crying bitterly. "Why are you crying?" the father asked. "Because my friends will be jealous, I'll have to read all these instructions before I can do anything with this stuff, I'll constantly need batteries, and my toys will eventually get broken." answered the pessimist twin.
Passing the optimist twin's room, the father found him dancing for joy in the pile of manure. "What are you so happy about?" he asked. To which his optimist twin replied, "There's got to be a pony in here somewhere!"
I read somewhere that this joke was a favorite of U.S.President, Ronald Reagan, who many consider the "Great Communicator", but who could also be called a "Consumate BS'r" since he was so good that we ACTUALLY BELIEVED him !
Write On !
Thursday, May 12, 2005
Reminiscing and Public Speaking
see http://sethgodin.typepad.com/seths_blog/2005/05/what_i_learned_.html
I would add one thought to Seth's post ... Toastmasters!
Toastmasters speaking clubs are a great (and inexpensive) way for people to improve their public speaking skills. There are clubs all over the world and in nearly every major city ... check out http://www.toastmasters.org/ to find the club near you!
And then invite an old friend to join you as a guest at the next meeting. It could be the beginning of a whole new shared adventure for both of you!
Write On!
Wednesday, May 11, 2005
Three New Note Cards Released by NoteWordy.com
"Our first NoteWordy card, Artist's Brush, has been well received," said NoteWordy founder, Dave Wheeler, "and we are excited to be able to offer three more very unique, limited-edition cards for art collectors and note writers."
NoteWordy limited-edition cards are sequentially numbered and randomized after sealing to ensure that the odds of a purchaser getting Card#1 in the series is as likely as it would be to get #58 or #103 or even #115.
All cards carry the NoteWordy Limited Edition Certification seal as well as a brief "vignette" or mini-story based on the art on the cover of the card. This added feature expands the artistic experience for the purchaser as well as the connection to intent of the artist.
These cards can be purchased online at www.NoteWordy.com or through selected retailers. Visit www.NoteWordy.com for more information.
NoteWordy.com is dedicated to improving people's lives through art and handwritten notes. The art featured on NoteWordy cards is from new, up-and-coming artists with high potential and NoteWordy.com provides insights for improving relationships through note writing. Dave Wheeler, the founder of NoteWordy.com, produces a blog focused on note writing, art as well as his views on management/marketing.

The first 4 cards released by NoteWordy Cards featured art by Wheels.
